ReAssure: Product Information
For many years, most medical and health-related research
was done solely on men, and it was assumed that women
had the same health problems and needs. We now realize
that this is not true. The symptoms and progression of diseases
differ between men and women due to their unique
physiology, and both genders may benefit from different
health strategies. One concern exclusive to men involves the
As men age, their prostate will often change. It may
become enlarged or inflamed, which may result in a variety
of difficulties with urination.
AIM ReAssure® SP is a unique synergistic combination of
herbal extracts that can assist in the maintenance of prostate
health. Extracts used include saw palmetto berry extract,
pumpkin seed oil, zinc nitrate, and lycopene.
Saw Palmetto Berry Extract
Traditional saw palmetto has been used for general wellness
for the past 200 years, and recent research in relation
to saw palmetto extract and prostate health has been extensive.
The saw palmetto oil extract found in ReAssure SP is
derived from the berry of the saw palmetto tree found in the
southeastern United States. The extract is rich in fatty acids
and phytosterols, which are a type of lipid found in plant cell
membranes. AIM’s saw palmetto oil contains sitosterol
and campesterol. These two plant sterols may block
the absorption of cholesterol through the intestine
. Many poor quality supplements use saw palmetto berry powder instead of the berry extract in order to keep costs down but,
in turn, this alternative only provides a fraction of the benefits.
As men age, they may experience inflammation
of the prostate gland (prostatitis) or benign prostatic
hyperplasia (BPH – non-cancerous prostate enlargement). According
to figures from the Cleveland Clinic, half of all men will
have symptoms of BPH by the age of 50, and that number
increases to 80 percent by the age of 60.
Although the exact cause of BPH is unknown, studies
indicate that it may relate to testosterone’s conversion
to a potent hormone called dihydrotestosterone (DHT).
Overproduction of DHT has been linked to enlargement
of the prostate.
Saw palmetto suppresses DHT activity by inhibiting
5-alpha-reductase, the enzyme responsible for conversion
of testosterone into DHT. Furthermore, the Journal
of the American Medical Association reported that 320 mg
a day of saw palmetto extract improves urinary symptoms
as effectively as prescription drugs. ReAssure SP provides
320 mg of saw palmetto extract standardized to 85 percent
fatty acid content per serving.
Pumpkin Seed Oil
Some European countries have been using pumpkin
seed extracts to treat prostate symptoms because they contain
ß-sitosterol (plant sterol) that inhibits DHT. This is a
similar suppression to that obtained from saw palmetto. A
study found that more than 80 percent of patients taking
300 mg of pumpkin seed oil daily experienced improvement
in bladder function, stronger urinary flow, and
reduction in the frequency of nighttime urination.
The seeds also contain nutrients that can aid in bone
health and ease the symptoms of arthritis.
The pumpkin seed oil used in the ReAssure SP formula
is pure virgin oil produced only by cold-press and filtration
without using any solvents, additives, or other synthetic
agents. ReAssure SP provides 240 mg of pumpkin seed oil
Clinical evidence indicates that cancerous prostate cells contain less zinc than healthy prostate cells and that healthy men have much more
zinc in the prostate than in other soft organs, such as the
liver and kidneys. Although the reason for this is not clearly
understood, zinc’s natural abundance in the prostate of
healthy men suggests it is an important natural defense.
Studies have shown that zinc inhibits 5-alpha-reductase
(similar in action to saw palmetto and pumpkin seed extract)
and the secretion of some estrogens (also linked to prostate
issues). In addition to prostate benefits, zinc also is an essential
component in the body’s enzyme process, acting as a
stimulant for nearly 100 different enzymes. ReAssure SP provides
15 mg of zinc (as zinc citrate) per serving, which is 100
percent of the daily recommended intake.
Lycopene, a carotenoid, may hinder the growth of prostate
cancer cells. Harvard University conducted a six-year
study of 50,000 men and concluded that those who ate foods
containing high amounts of lycopene were up to 45 percent
less likely to develop prostate cancer. As an antioxidant,
lycopene helps neutralize free radicals that can contribute to
prostate cancer and other cancers. ReAssure SP provides 5
mg of natural lycopene (from tomato extract) per serving.
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60 Softgel Capsules
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